IMinimann Visual Identity
A Bolt from the Blue
What began as a simple request for a logo design to feature on merchandise, evolved into the creation of a complete visual identity consisting of striking colours and design (pun intended). IMinimann, or just Mini to friends and his community, was seeking aid in the creation of a logo that could feature on a planned range of merchandise. After conversing with Mini we realised he needed more - an entire visual identity that would make him stand out from the crowd. Now Mini has a look that is as unique and high energy as his stream and personality, something his twitch community can really rally behind and represent.
During our conversations, I asked Mini some questions to understand his requirements for the project. Initially uncertain of his exact specifications, Mini’s clarity emerged as we explored various themes and elements that resonated with him. Through our dialogue, it became evident that Mini’s passions extended to the realms of fitness, poker, his beloved feline companion Loki, and the expansive universe of Marvel. Additionally, Mini articulated specific design essentials, including his favourite colour, blue, and neon light effects, which he deemed essential for capturing the essence of his persona and brand.
Fueled by Mini's Marvel fandom, affection for his feline companion Loki, and his obsession with the gym and fitness, we sculpted a vibrant visual motif anchored by a lightning bolt—a nod to Mini's boundless energy and playing off his cat's namesake, Loki, who is brother to Thor, the Norse god of thunder and lightning. This thematic fusion breathes life into Mini's brand, serving as a beacon of his passion and persona. Reflecting his dynamic content, Mini's new visual identity resonates with his community as a symbol of resilience and exhilaration, mirroring the electrifying essence of his streams.
Twitch Channel Graphics
Brand Guidelines
Youtube Graphics
Other Social Media Graphics
Loki, the Feline Companion & Master of Mischief!
Mini's furry sidekick has become a highlight of the stream, stealing the spotlight with his irresistible charm. Mini's community affectionately jests that they tune in for the adorable antics of the sleepiest cat ever—though Loki's attention quickly shifts when food is in sight. Once tempted by a tasty morsel, there's no stopping this feline until his hunger is satisfied, leaving viewers entertained by his unwavering determination and mischievous ways.
